Boys can wear pink (of course)

Here at Scout & Co, we're firm believers that pink isn't just for girls. Anyone can wear any colour.

And here's a perfect example… Stanley, son of Fiona Burrage (creative director of Nor Folk), looks dreamy in this Beau Loves sweatshirt.

See more from this shoot on Fiona's journal here.

Shop Beau Loves here.

March 06, 2017 by Nicky Westbury

AW16 lookbook

Get inspired with the first Scout & Co lookbook: we've showcased some of our favourite pieces from the AW16 collections, mixing and matching brands, prints and fabrics for looks that kids love to spin, jump, dance, play and laze around in. 



Photography by Stephen Winslade. Design by Caroline Nitsch.

December 30, 2016 by Nicky Westbury

Last shipping dates for Christmas

Time to get organised! Check out our last order dates to get your gifts guaranteed in time for Christmas.


INTERNATIONAL: standard shipping (contact us for a quote if you need something shipped urgently after these dates)

Thursday, 1st December: Africa, Middle East

Tuesday, 5th December: Asia, Cyprus, Far East, Japan, Eastern Europe

Wednesday, 6th December: Caribbean, Central & South America

Friday, 9th December: Greece, Australia, New Zealand

Tuesday, 13th December: Czech Republic, Germany, Italy, Poland

Wednesday, 14th December: Canada, Finland, Sweden, USA

Thursday, 15th December: Austria, Iceland, Ireland, Portugal, Spain, France, Belgium, Denmark, Luxembourg, Netherlands, Norway, Slovakia, Switzerland 


Standard shipping: Monday 19th December

Express delivery: Wednesday 21st December

December 12, 2016 by Nicky Westbury

Junior Style Awards winner!

Junior Design Awards - Silver


We're super-excited to announce that Scout & Co has won two Junior Design Awards this year! 

Best toy / gift retailer - SILVER

Best online children's fashion retailer - BRONZE

And while we're on the subject… We were also shortlisted by Smallish magazine for the Best Online Retailer award. 

We're honoured to have been recognised by such lovely and stylish family magazines, alongside some of our very favourite shops. 


October 03, 2016 by Nicky Westbury

Mama Crush #1: Alienor Falconer

Welcome to Mama Crush: a new series of Q&As with brilliant and inspiring women, from entrepreneurs to beauty editors and interiors stylists. 

First up is Alienor Falconer, designer and founder of The Bright Company aka the finest sleepwear in the land! When we decided to launch Scout & Co, The Bright Company was one of the first brands we knew we just had to stock. We asked Alienor 20 questions about her business, what's cool to do with kids in Brighton, tips for new mama entrepreneurs, bedtime routines, style favourites and more…


1. Tell us a bit about you and your home life…
"We live in sunny Brighton, on the south coast of England with our two children Corwin (5) and Effie (3). We moved down from London about three years ago and haven’t looked back. We spend so much time outside now, it’s brilliant with the kids. Can’t beat an afternoon on the beach after school!"

      Corwin modelling The Bright Company Slack Jyms PJs

2. Tell us about The Bright Company and how it started…

"The Bright Company came together fairly organically after the birth of my son Corwin. I didn’t really want to go back to my old job in fashion. I’m a total perfectionist and hated not being in control of every aspect of the products we were working on and I couldn’t marry the extensive travel with family life so I took the plunge to start up my own business. I found so many cool kids' clothing brands but there wasn’t the equivalent for sleepwear, so I thought I’d change that!"

3. What’s next for The Bright Company?

"AW16 brings us a really lovely collaboration with Pax and Hart (you heard it here first!) as well as our signature styles in new prints. All our products from AW16 onwards will now be made using organic cotton. We have been working really hard behind the scenes to bring our customers the softest and most ethical cotton we can find. Of course, we will have some lovely Christmas specials too and we have added a sleepsuit into the collection so the whole family can join in."

4. What’s the best part about running your own business?

"Loads actually! I love being able to take a morning off to see a school play without having to have it signed off and being able to work around the children – I want to be very present for my kids. I love the control too, as I mentioned, I love to decide everything from colour palettes to patterns, prints, shoot direction, etc – although this can have its downsides too!"

5. What’s your favourite piece from your SS16 collection? 

"I love the Little Jeans set. It’s so sweet on and works perfectly for PJs, beachwear, underwear or a little holiday set… Versatility is key!"


6. Can you take us through a typical day at work?

"I usually drop both children off at school and preschool, then my studio is just round the corner. It depends on the point in the season, but recently we have been working on AW16 pre-productions, so signing off colour swatches and making final pattern amendments. I usually eat lunch at my desk and then the day’s orders are packed and one of us will go to the post office to get them sent."

7. What music do you listen to at your studio?

"I actually only ever listen to BBC 6 Music at work."

8. You live in Brighton, do you have any local tips to share?

"OK, so for adult restaurants, either The Set or 64 Degrees, with the kids Riddle & Finns on the seafront. Plateau is a lovely cocktail bar. 

 The Set restaurant

We love the beaches at Hove and Rottingdean as they tend to be a bit quieter and more family orientated and there are rock pools at Rottingdean at low tide. The cycle path along the seafront reaches from Brighton to Saltdean and is totally flat and beautiful. Of course, part of the beauty of Brighton is the South Downs, which is on our doorstep so there are endless walks and beautiful places to visit within spitting distance." 

 The South Downs

9. What would you do if you had a spare afternoon – no kids, no work!?

"Wonder what was going on! Either potter in the garden or perhaps a spa with my lovely mum and sis."

10. Any advice for new mama entrepreneurs? 

"It’s not easy, like, ever, at all. it might be fun (mostly) but it’s hard work. I work most evenings and weekends, I’m endlessly behind and you soon discover your weaknesses – mine is managing finances. You will slog your guts out and sometimes what you try and do won’t work or you will suddenly see someone else who is doing the same thing as you. Stay strong, stay true to yourself and your idea and give yourself a break. Switching off is the hardest part, but you have to learn to hand over to other people at some point. There seems to be a growing pressure on women to have it all: run a business, raise your children and keep an immaculate house. But the reality is you can’t do it all. Decide what your priorities are and focus on them."

11. What are your children’s favourite bedtime stories?

"Roald Dahl and Sarah Dyer. Corwin devours books, he loves being read chapter books at the moment and you can’t beat Roald Dahl – his storytelling is magical. Effie actually only ever wants a Sarah Dyer story – recently we had Mrs Muffly’s Monster every night for six weeks! Although a few Moomin stories have snuck in recently."

 One of Sarah Dyer's amazing books

12. What’s the bedtime routine at your house? 

"Our kids are in bed at 7pm. We are very strict on that but it works, they need a lot of sleep – sleep is very important in our house! I go to the gym a lot in the evenings, then a quickish supper and most of the time we then sit down to work. On the weekends we like to have a glass of wine and watch Peaky Blinders after supper and not work if we can."

13. What’s the funniest thing your kids have said lately?

"This was my conversation with Effie on the way to school this morning… Effie: 'I like chips. And ice cream. Chips and ice cream, and, what's that, ummm, not hummus, yes ketchup. I like chips and ice cream and ketchup.' The conversation then proceeded onto who she would share her chips with – not Corwin!

Corwin is terrible at lying. On the first day back to school, he started telling me his tummy hurt. I questioned that, then it was his throat, then a ‘terrible cough’  –anything so he didn’t have to get up and get dressed!"


14. Favourite accounts to follow on Instagram?

"Way too many! I always love the articles on Motherland, so they are well worth a follow. Fellow brand, Beau Loves' feed is always so fun and interesting. Little Spree and Smallish magazine for inspiration."


15. Do you have a mama crush?

"Laura (@_g3 on Instagram) is the most inspiring mother ever. She takes beautiful pictures and is a wonderful person too. She singlehandedly looks after her son with learning difficulties on about three minutes sleep a night."

 @_g3 Laura and her son Oscar

16. What’s your favourite thing to wear? Do you have a style uniform?

"I’ve just brought two jumpsuits and they are fab, but a bit dressy for my everyday style. I’m usually in jeans and flats."

17. What do your kids love to wear?

"Other than PJs (!) Corwin wears shorts from March – November with one of two hoodies. Effie is pretty changeable. She loves a swirly dress, but is also very keen on twinning with Corwin!"

18. What’s your décor style?

"White walls with a fairly neutral backdrop – lots of grey – and then print and pattern in things like cushions. I’d love to be a minimalist, but I struggle to have the enthusiasm to tidy enough!

19. Do you have a foolproof recipe that everyone loves to eat at home?

"Roast chicken, we like to eat supper as a family at the weekends and a roast is always a favourite. In the summer we make it with salad."

20. What are your three favourite picks from Scout & Co?

"A Baggu striped bag for me, a Mini Rodini swimsuit for Effie and an Agatha Cub bunny cap for Corwin."


Thanks Ali! 


June 23, 2016 by Nicky Westbury

In the press: You magazine

We were excited to see a couple of our favourite tableware pieces featured in this lovely Picnic Knack shoot in this week's You magazine (5/6/16). Check out our Buddy & Bear Yay tray and Design Letters melamine cutlery!


You magazine shoot  - Buddy and Bear yay tray



You magazine - Design Letters cutlery

June 05, 2016 by Nicky Westbury

DIY Craft #1: Loo roll cats!

Welcome to a new series on the blog, where we'll be sharing some of our favourite easy craft projects. Now, we're no experts, but we do love making stuff with our kids. Expect super-fun quick wins that don't cost much or need tons of supplies – perfect for a rainy afternoon. Here's the first, just in time for half term!


You'll need: cardboard inner toilet rolls and paints / crayons / pens to decorate. Googly eyes would be a winner, too!

STEP ONE: Fold down the both sides of the top of your loo roll, to form your cat's pointy ears. No glue required – we told you this was no fuss :)


STEP TWO: Paint on your base colour. We like to use acrylic paints (Djeco make nice ones for kids), but you can use crayons or pens too, of course. 

STEP THREE: Get creative and start decorating with pens, paints or crayons. We started off with pet cats… But how about some big cats? Two-year-old Jude did this brilliant tiger! 



May 23, 2016 by Fiamma Poltock
Tags: craft

How To Style It by Nor-Folk part 2

Here's the second instalment of ace Nor-Folk designer Fiona Burrage's excellent outfit styling inspiration... 

Nor folk outfit

1. Nor-Folk hello tee (available from their site here); Beau Loves rabbit dot shorts, £29; Akid shoes; Twig wooden toy camera, £27


Nor Folk 2

2. Nor-Folk Play Hard tee (available from their site here); Beau Loves modern leopard Davenport pants, £32; Akid shoes. 

Nor Folk 3

3. Nor-Folk Hey Boy tee (available from their site here); Tiny Cottons Crazy Garden woven pants, £30Twig wooden toy camera, £27.

May 23, 2016 by Nicky Westbury

Top 10 Gifts For A 1st Birthday

So you've been invited to a first birthday party (awww) but what should you get the lucky birthday boy or girl? Remember, the little ones won't actually have a clue what's going on at this point, but here's a rundown of our 10 favourite gifts that the parents and the babe will love, long after the party is over.  These are all tried and tested on the Scout & Co kids (like everything on our site!)

1. The Noisy Book by Soledad Bravi, £9.99

A real fave, this one. Each spread features a bold illustration and a caption of the sound that goes with it. E.g. "firecracker goes boom", "donkey goes hee-haw", "monkey goes oo-oo"… It's brilliant fun to read aloud. My youngest (currently 13 months) loves it and we can even read it together with my nearly 4 year old, who loves to "teach" her little sister what the sounds are. 

2. Nor-Folk '1' T-shirt, £20

The Wonder Years tees from the Nor-Folk design collective are a real easy-win birthday present (available as 1-5 prints in black, white and grey). Wonderfully minimalist and pleasing to the eye, the soft jersey T-shirts are hand-printed in Norwich.

3. Design Letters initial cup, £9, and cup lid, £6.90

I love it when a baby gift is practical and cool. Design Letters initial cups are ace in their own right (hello melamine, you hard-wearing friend), and now you can buy lids that transform them into toddler-friendly sippy cups. 

4. Bajo wooden toy car, £6.50

A sweet and tactile wooden toy car with super-smooth curves. It's the perfect size for little hands to push around the floor, plus it's small enough to easily stash in your bag. Vroom!

5. Little Titans tights, £16

Perfect in many ways: super-fun designs like this Wild Thing style, non-slip soles so they're excellent for new walkers and tights are just so much more practical than socks – no kicking them off! 

6. Buddy and Bear plate, £7

Mealtimes with a one year old are funny / frustrating / pasta-sauce-over-face photo opportunities / an incredible mess / all of these things all at once. So why not add some super-cute tableware into the mix! British brand Buddy and Bear make super-sweet, extra-tough plastic plates and tumblers, which withstand all sorts of toddler tantrums. 

7. One Thousand Things, £12.99

Educational, good-looking and a joy to read and look at, One Thousand Things is a great addition to any bookshelf. This beautifully illustrated first word book is chock-full of pictures to point at and words to learn. 

8. Ferm Living play tent, £119

Yes, it's on the pricier side, but give this and know that your present will last for years to come! After all, who doesn't love a den to play in… Plus, it's stylish enough to keep on display in a living room for maximum play time.

9. Noodoll soft toy, £16.50

So sweet and snuggly! Snoozy little Ricepuffy here is one of Noodoll's family of super-soft, collectible plush toys. He's lovely to cuddle up to.

10. Kukkia hamburger and fries musical instruments, £20

One to make the parents laugh too! We love Japanese brand Kukkia's witty take fast food: maracas and shakers to go please…


Want more 1st birthday gift inspiration? Check out our collection here.

May 04, 2016 by Nicky Westbury

How to style it by Nor-Folk

When Fiona Burrage, the clever designer behind Nor-Folk (creator of those brilliant number tees and now a brand-new collection) said she'd like to style up some of her favourite pieces from Scout & Co, well of course we said yes! Here are three amazing flat lays to inspire your kids' spring/summer wardrobes. Look out for more coming soon…


Nor Folk tee and Bobo Choses David skirt

1. Nor-Folk mint dot tee (available from their site here); Bobo Choses David skirt, £24; Gardner & the Gang jacket; Meduse jelly shoes, now just £5 in sale


Nor Folk tee, Mini Rodini unicorn skirt and sunglasses

2. Nor-Folk peach dot tee (available from their site here); Mini Rodini unicorn skirt, £32 and Mini Rodini pink sunglasses, £37.


Nor Folk tee, Agatha Cub shorts

3. Nor-Folk mint dot tee (available from their site here); Agatha Cub shorts, £30; Gardner & the Gang jacket; Meduse jelly shoes, now just £5 in sale

April 18, 2016 by Nicky Westbury