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It's our 11th birthday

It's our 11th birthday

Wow. It feels pretty amazing to be celebrating Scout & Co's 11th birthday. It's been a year of change - now it's me (Nicky) at the helm working with my wonderful team (Fiamma, Kath, Sharon, Barry, Blanka) to make things happen - and I'm excited for what happens next.

Thank you to all our brilliant customers for continuing to support us. We love you! 

Of course, there are birthday treats for you:

20% off nearly everything* (please see exclusions) for the next 11 days and we just had to continue our tradition of giving away goodie bags. This year, there are even more – 100 bags! – and there are three different options for you to choose from. 

Here's how it works…

Get 20% off with no minimum spend! 
Use promo code: HEAVEN11 until 4th November 2024.

Get 15% off AND a goodie bag worth over £180!
Only 50 available. Spend £250+ (before discount) & use promo code: GOODIE11

Get 15% off AND a mega goodie bag worth over £360!
Only 10 available. Spend £495+ (before discount) & use promo code: MEGA11

Get 15% off AND a mystery treat bag worth over £50!
Only 40 available. Spend £120+ (before discount) & use promo code: TREAT11

Note: if the MEGA11, GOODIE11 and TREAT11 codes don't work, it means the bags have all been claimed. But you can still enjoy 20% off our site with code HAPPY11.

Only one Goodie, Mega or Treat bag can be claimed per customer.

Love, Nicky xx

SHOP THE BIRTHDAY SALE HERE

 P.S. The goodie bags are heavy, so sadly they're for UK orders only. Everyone can get 20% off though!

P.P.S If you return your order, we ask that you return the goodie bag too, so that we can gift it to another customer.

* Our birthday promo is only valid on new orders and not in conjunction with any other promo codes or discounts including Rewards Club. Excludes our 10th birthday exclusives; Mini Rodini Pre SS25, Apolina, and Misha & Puff. Valid until midnight 4th November 2024.

Hugest thanks to our wonderful brands and friends for contributing all these wonderful things to our goodie bags. We appreciate you so much!

 

10 MEGA BAGS (worth over £360)

Mega bag contents: Good Tuesday year planner, The Secret Unicorn Club book, Winona Irene silk scarf and hair clips, Djeco origami, kazoo and castanets, Silly Silas tights, Little People Big Dreams book, Amica felt penguin, Mini Rodini cap, Konges Sløjd suitcase, pacifier, baby mobile or brush set, Ooly paint-by-numbers set, Nailmatic trio of nail polishes, Eugenia hair clip, Cotton Twist peg doll kit, Sanders de Roeper print, Threadbear washbag, Mimi & Lula hair clips, Petra Boase card, Daria Solak card, Moulin Roty pins and patch, OMY postcards or jigsaw, Namaki tattoo, Tiny Cottons key ring, crayons, Harper Collins book, Kinshipped notebook, Herboo seeds, Blanka x Scout & Co soap, Poppik stickers, Hanna Sager Forsberg print and a selection from Milk Jar room diffusers, Sleepy Doe baby blanket, Candylab car, Infinite Maze and Moulin Roty mouse. Contents will vary.

50 GOODIE BAGS (worth over £180)

Goodie bag contents: Good Tuesday year planner, The Secret Unicorn Club book, Winona Irene hair clips, Djeco selection of origami, kazoo and castanets, Amica felt penguin decoration, Konges Sløjd wash cloth or pacifier, Ooly paint-by-numbers set, Eugenia hair clip, Threadbear washbag, Petra Boase card, Daria Solak card, Moulin Roty pins and patch, OMY magic plastic kit or jigsaw, Namaki tattoo, Tiny Cottons tattoos, Herboo sunflower seeds, Poppik stickers, Hanna Sager Forsberg print and a selection from: Nailmatic nail polish and Cotton Twist peg doll kit, Sanders de Roeper print, Konges Slojd straws, Olli Ella dinkum clothes, Wolfnoodle print and Titlee necklace. Contents will vary.

Let's take a closer look at the gorgeous things in our goodie bags!


Magic Cat's wonderful books are a beautiful addition to any child's bookshelf. Every goodie bag and mega bag will contain The Secret Unicorn Club book! So lucky.

Amica make the sweetest felt decorations for your Christmas tree. We're thrilled to welcome them to Scout & Co this year, and they have given us these darling penguins!

Djeco are my go-to for gifting: brilliant toys, crafts and stationery for kids of all ages. We have origami sets and sweet musical instruments from the Animambo range in this year's goodie bags. 

Tender Leaf and sister brands Mentari and Threadbear are another favourite for lovely wooden toys and sweet soft toys. Every goodie and mega bag will have a sweet wash bag - perfect for kids' sleepovers!


Good Tuesday make organising your life easier and 100% more pleasing with their brilliant planners, to-do lists, journals and calendars. Every goodie and mega bag has one of their ace academic year planners.

Everyone knows that Mini Rodini make super-fun kids' clothing in ace prints! We're really happy to have their classic panther caps this year. 

Winona Irene's dreamy hair accessories have been a runaway bestseller all year. We're thrilled to have her silk scarves in the mega bags, and a selection of her awesome hair claws and clips in all the bags. 

How amazing are Sanders De Roeper's affirmations prints! So bold and friendly - a really uplifting addition to a kid's room or play room. Check out their new online store, they're lovely people! 

Silly Silas tights with braces are an absolute classic for babies and toddlers. We have 10 pairs to add to our mega bags.

Milk Jar Candle Co has been making our HQ smell delightful since we started stocking their ace scented candles, room diffusers and shower steamers. Two lucky mega bags will have Darjeeling diffusers! 

Little People Big Dreams books keep on bringing inspiration to our bookshelves with their biographies of iconic people from all walks of life. We have 10 of the latest titles for our mega bags.  


Ooly, makers of joy-bringing rainbow pens, pencils, crayons and all sorts of stationery, have given us brilliant dragon paint-by-numbers kits for all our goodie and mega bags!

OMY is the French brand behind giant colouring posters, super-fun crafts and brilliant accessories like nail stickers, hair chalks, tattoos and stick-on earrings. So fun! We have magic plastic craft kits, mini puzzles and postcard sets to give away.

Eugenia is the US brand making the sweetest little hair clips with cursive inlay. Each goodie bag will have a 'Feral' hair clip, perfect for all your tearaway kids!

Tiny Cottons bring us ace Spanish kidswear and womenswear via their brilliant womenswear line, The Tiny Big Sister. We have cute bow keyrings and fun tattoos in our goodie bags. 


Daria Solak creates wonderful illustrations for her charming cards and stickers. We love her work! We have cards for all the goodie bags.

Petra Boase is new to us this autumn and we are loving her classic iron-on patches, Japanese animal balloons and luxurious tissue wrap. She's given us these cute-as-a-button bear cards. 

Namaki is another new brand for us, making amazing organic face paint and play make-up for kids. We have these sweet animal tattoos for our goodie bags.

Moulin Roty is a lovely French toymaker making super-fun pocket money toys, lovely soft toys and their own take on classic toys. All our goodie bags will have sweet enamel pins and patches.


Harper Collins have given us a wonderful selection of books for selected goodie bags. We especially love stocking their ace graphic novels!

New to us this season: Cotton Twist! They make brilliant mini DIY kits and bead jewellery sets (perfect gifts for party bags or little birthday presents), jumbo watercolour pencils and Christmas crafts. We have lovely Emmeline Pankhurst and Albert Einstein peg dolls for selected goodie bags. 

Nailmatic make brilliant bath bombs and nail polishes (guaranteed brilliant stocking fillers) and DIY kits to make your own soaps, bath bombs and nail polishes. So fun! We have nail polish trios for mega bags and singles for selected goodie and treat bags.

Mimi & Lula get accessories right every time! From the sweetest unicorn or dog hair clips to fun hair claws, birthday rosettes and super-fun dress-up goodies, all at purse-friendly prices. We have gorgeous hair clips for our mega bags this year.


There are dreamy Konges Sløjd treats in every goodie bag, from a selection including wash cloths, silicone straws, pacifiers, muslins, mobiles and more. 

Sleepy Doe make the best pyjamas and sleepwear. We have darling duckling baby blankets to add to our mega bags. 

We've added our exclusive Blanka Soap x Scout & Co bars in fresh fruity scents to every goodie bag, as well as our exclusive Herboo sunflower seeds.