Happy birthday to us! We're celebrating Scout & Co's 12th birthday this year (wow, nearly a teenager!) and it's a lovely milestone to reach. Running a small business is no easy ride and I couldn't do it without my brilliant team (Barry, Kath, Sharon, Claire and Fiamma) and family.
And of course – thank you to our wonderful customers who keep shopping and supporting us. It means the world!
Of course, a Scout & Co birthday means a treat for all of you. There's 20% off nearly everything* (please see exclusions) for 12 days and the return of the famous goodie bags (lovingly packed by my amazing daughters).
Here's what's on offer:
Get 20% off nearly everything!
Use promo code: HAPPY12TH until midnight on 5th November.
Get 15% off and a super-special goodie bag (worth over £320)
Only 10 available. Spend over £495 (before discount) and use promo code: SUPER12
Get 15% off and a goodie bag (worth over £180)
Only 50 available. Spend over £250 (before discount) and use promo code: GOODIE12
Get 15% off and a treat bag (worth over £50)
Only 20 available. Spend over £120 (before discount) and use promo code: TREAT12
THE RULES:
* Discount valid only on items in this collection. Excludes bundles, Apolina and Mini Rodini Pre SS26.
1. One super bag / goodie bag / treat bag may be claimed per person.
2. The goodie bags are heavy, so sadly they're for UK orders only. Everyone can get 20% off though!
3. If you return your order, we ask that you return the goodie bag too, so that we can gift it to another customer.
4. If any of the SUPER12, GOODIE12 or TREAT12 codes don't work, it means those bags have all been claimed. But you can still enjoy 20% off our site with code HAPPY12TH.
5. Our birthday promo is only valid on new orders and not in conjunction with any other promo codes or discounts including Rewards Club. Valid until midnight 5th November 2025.
Hugest thanks to our wonderful brands and friends for contributing all these amazing things to our goodie bags. You're the absolute best and we love working with you!
Let's take a look at what's in the glorious goodie bags this year!
10 SUPER-SPECIAL GOODIE BAGS (WORTH OVER £320)
Aery candle, Sam & Julia kids' room bundle (furniture, die-cuts and room), Silly Silas tights, Muurla Moomin enamel mug and napkins, Folia kumihimo bracelets kit, felt ornament kit and elastics game, Winona Irene hair clips, a game or jigsaw from Laurence King Publishing, Mimi & Lula octopus bag, Magic Cat publishing book, Bobo Choses muslin, OMY Sharky 3D mask, Aurora soft toy, Amica Christmas felt decoration, Konges Sløjd kaleidoscope, Cotton Twist pig peg doll, Daria Solak card, book from Quarto publishing, Moulin Roty mini colouring book, tattoos and enamel pin, Djeco robot spinning top, Pipsticks x Carebears micro mail set, I Heart Art metallic watercolours, Kknekki hair band, Herboo seeds, Horosoaps soap, Ooly paint-by-numbers set and mini highlighters. Contents will vary.
50 GOODIE BAGS (WORTH OVER £180)
Goodie bags contents: Sam & Julia little mouse door, Bobo Choses socks and tote bag, OMY Mythologies sticker poster, play dough or DIY lamp, Lilliputiens baby toy, game from Laurence King Publishing, book from Magic Cat Publishing, Mimi & Lula hair clips, Muurla Moomin napkins, Daria Solak sticker or card, Folia elastics game and diamond painting set, Konges Sløjd kaleidoscope, matchbox toy or plasters, Amica Christmas felt decoration, Winona Irene hair clip, Moulin Roty (selection from bunny toy, notebook, colouring book, crayons, tattoos) Mini Rodini stickers, Djeco robot spinning top, Kknekki hair band, Little People Big Dreams book, Pipsticks puffy sticker, Scout & Co print, Herboo seeds, Ooly mini highlighters and paint-by-numbers set. Contents will vary.
Now for a closer look at all the amazing treats inside the bags!
You all know Spanish clothing brand Bobo Choses, and it's been an absolute treat to stock their ace kids clothing and womenswear all these years! We're excited to have muslin cloths for all the Super Special bags and socks for all the goodie bags, plus selected tote bags too!
Silly Silas make the sweetest tights for babies and toddlers: high-waisted with their iconic braces design - we love them. Our Super-Special bags each have a pair!
Cotton Twist is our go-to for plastic-free little gifts and stocking fillers – excellent mini craft and beads sets, Christmas decorations and watercolour pencils. We have fun Pig Peg Doll kits for selected goodie bags!
Quarto is the publishing house behind some of our favourite imprints for kids books, including Frances Lincoln and Wide Eyed Editions. We're excited to have wonderful books from them in our Super Special goodie bags this year.
New to us for 2025, German brand Folia make brilliant, well-priced craft kits and art supplies. We think you'll love them! Our goodie bags have a selection of excellent goodies from Kumihimo bracelet kits, elastics games, mini felt ornament kits and more.
We're excited to be stocking Aurora's ultra-adorable Palm Pals soft toys (coming very soon to Scout & Co) and our Super Special bags each contain a fun Aurora soft toy from a selection including Pusheen, Chicken Run, Palm Pals and more.
We love French toymakers Djeco for their unrivalled crafts, stationery and toys – wonderful gifts for kids of all ages! All of our goodie bags this year contain a fun robot spinning top.
Danish brand Konges Slojd make charming clothes (including The Best party dresses), sweet toys and lovely accessories. Goodie bags contain a selection of brilliant stocking fillers from matchbox animals, kaleidoscopes and plasters.
Magic Cat publishing make some of our very favourite books across non-fiction and stories. Always thoughtful and beautifully designed! All 60 of our goodie bags will contain one of these fantastic books: Slow Down And Be Here Now, The Magic Carpet's Guide to Earth's Forbidden Places and It's The Journey Not The Destination.
French brand OMY makes creative activities and they do it SO well! From giant colouring in posters to excellent crafts, tattoos, nail stickers and hair chalks, everything is designed with their signature playful edge. All our goodie bags will have an OMY treat, including Mythologies sticker posters, play dough, DIY lamps and giant masks.
Mimi & Lula's accessories are designed to bring joy and they do! From dress-up capes and wands to cute bags and of course hair accessories galore, this is our go-to brand for kids' accessories. Super-special bags will each have an octopus bag (LOVE!) and goodie bags each have a set of hair clips.
All goodie bags will have our special Herboo x Scout & Co sunflower seeds.
So excited about this: Sam & Julia and The Mouse Mansion toys are a personal favourite! A charming miniature world with mice soft toys and rooms you can decorate yourself with furniture. So sweet! Goodie bags have an irresistible Little Mouse Door to hang on a child's wall, while Super Special bags have a Kids Bedroom Bundle (room, furniture and decals)!
Bon Dep's Kknekki hair bands have been such a hit at Scout & Co since we first stocked them earlier this year. These excellent snag-free, woven hairbands come in lots of gorgeous colours and look brilliant worn as bracelets too. All 60 goodie bags have one inside!
Swedish brand Mini Rodini have been a Scout & Co favourite since we launched. Organic clothing, playful prints, sustainably made… the perfect kids clothes! You'll find these sweet stickers from their AW25 Digging Deep collection in our goodie bags.
French toymakers Moulin Roty make a range of amazing toys: from pocket money treats and stocking fillers all the way up to toy pianos. Our goodie bags will have a selection from notebooks, bunny toys, crayons, pins, tattoos and patches.
Aery make the best home fragrance! We are loving their gorgeous range of scented candles, pulse point oils, bath salts and reed diffusers. A perfect treat for anyone (including you). We have divinely scented votive candles for selected lucky goodie bags!
Every year, we love to get a new Amica felt decoration for our tree – they are the sweetest things, as well as Fair Trade and beautifully made. And how cute are these Christmas felt decorations in the goodie bags. – they're on wire so are great for festive decor around your house.
Our friends at Jura Toys have given us these gorgeous baby toys from the Lilliputiens range! You'll find sister brand Janod at Scout & Co, and it's brilliant for wooden toys and playsets, magnetic books, crafts and more.
Get ready for family games night: we have excellent board games, card games and jigsaws from Laurence King Publishing, who we love for design-led books and games.
New brand! We're thrilled to be stocking Muurla's gorgeous Moomin range, arriving very soon at Scout & Co. Goodie bags contain lovely Moomin napkins, while super-special bags have napkins and a brilliant enamel mug.
London illustrator Daria Solak creates irresistibly charming designs: we have a selection of her fabulous cards and ramen stickers (great for customising laptops, phones, stationery).
Super-special bags each have a set of metallic watercolour paints from our new brand, I Heart Art, who make well-priced, great quality art supplies.
Pipsticks make super-fun stickers that we love to collect. Goodie bags have cool giant puffy stickers, while super-special bags get a Care Bears micro mail set.
Ooly specialise in joyful, rainbow stationery. All 60 goodie bags contain Beary Sweet mini highlighters and a brilliant paint-by-numbers kit.
