It's our 10th birthday!

It's our 10th birthday!

A long time ago (10 years), in a galaxy far, far away (when we both lived in Stoke Newington and didn't have so many kids)…

We launched our store, Scout & Co, way back in 2013. A whole decade ago! It's wild to write that. And it's been an amazing rollercoaster of 10 years being shopkeepers: finding things we love that you love from all around the world, working together and laughing together in London, Lewes and Paris, having a brilliant team helping us at our HQ (we love you Kath and Sharon!), and doing it all for the kids: Wolfe, Anna, Jude, Matilda and Violet.

Thank you to everyone who has supported us along the way, shopped with us, given us advice, cheered us on. Special thanks to Gemma, Phil, Matt and Barry for everything.

And onto how we're celebrating our 10th birthday. 

We've worked with some of our favourite small brands and makers on special products just for us. Check out our 10th birthday exclusives collection here

And of course, more treats for you… 

20% off nearly everything* (please see exclusions) for the next 7 days and our coveted birthday goodie bags are back – and even better than ever! But you'll have to be quick…

Here's how it works…

Get 20% off with no minimum spend! 
Use promo code: PERFECT10 until 6th November 2023.

Get 20% off AND a goodie bag worth over £190!
Only 50 available. Spend £350+ (before discount) & use promo code: GOODIE10

Get 20% off AND a mega goodie bag worth over £460!
Only 10 available. Spend £695+ (before discount) & use promo code: MEGA10

Note: if the MEGA10 and GOODIE10 codes don't work, it means the bags have all been claimed. But you can still enjoy 20% off our site with code PERFECT10.

Only one Goodie or Mega bag can be claimed per customer.

Love, Nicky & Fiamma xx


 P.S. The goodie bags are heavy, so sadly they're for UK orders only. Everyone can get 20% off though!

P.P.S If you return your order, we ask that you return the goodie bag too, so that we can gift it to another customer.

* Our birthday promo is only valid on new orders and not in conjunction with any other promo codes or discounts including Rewards Club. Excludes our 10th birthday exclusives; Mini Rodini Pre SS24, Apolina, selected Main Story and Misha & Puff. Valid until midnight 6th November 2023.

Hugest thanks to our wonderful brands and friends for contributing so many amazing things to our goodie bags!



10th birthday goodie bags

Goodie bag contents: Pipsticks pro pack of stickers; game or jigsaw from Laurence King Publishing; Goodnight Little Panda book from Magic Cat; Mini Rodini notebook; two sets of Djeco face stickers; Hey Yum sweets; Studio Wald notebook; Ooly Bamboo Brights highlighters and two sets of scented stickers; Punchy drink; Otherly or Coco mini chocolate bar; Noted flowering fortune; Poppy & Pout lip balm; book and poster from Nosy Crow; Konges Slojd pacifier and muslin cloths or octopus teether or rabbit; Crispin Finn 'Ciao' card; Bobo Choses tote bag, stickers and patches; Rumble Cards greeting card; Questioneers badge and stickers from Quarto; Tiny Cottons stickers, Hot Tea Mama sample, Herboo seeds.

Plus a selection from: Plan Toys Punch and Drop game; Apolina shorts and Apolina x Polka Dot Club doll trousers, Titlee jewellery, Konges Sløjd stacking blocks, Marvling Bros matchbox gift, Main Story socks and Mimi & Lula hair accessories.


10 MEGA GOODIE BAGS WORTH OVER £480 (incredible!)

Mega goodie bags for our 10th birthday

The incredible mega goodie bags contain all of the following:

Plan Toys My First Calendar wooden toy; Apolina shorts; Titlee jewellery; Marvling Bros matchbox gift, Main Story socks; Mimi & Lula hair clips; Dook soap or bath salts; Blanka soap; Silly Silas tights; Moulin Roty rabbit soft toy; Young Double sticker; Wolfnoodle A4 print; Pipsticks pro pack of stickers and three notebooks; I Saw It First: Ocean game from Laurence King Publishing; Goodnight Little Panda book and tea towel from Magic Cat; Mini Rodini panther cap and socks; two sets of Djeco face stickers; Studio Wald notepad; Ooly Bamboo Brights highlighters and two sets of scented stickers; Punchy drink; Up Up chocolate bar; Poppy & Pout set of 3 lip balms; poster from Nosy Crow; Konges Slojd pacifier and building blocks; Crispin Finn notepad; Bobo Choses tote bag, Petit Book, stickers and patches; Rumble Cards greeting card; Questioneers badge and stickers from Quarto; Tiny Cottons hair clips, Hot Tea Mama box of 'Get Up And Glow' tea.

Here's a closer look at what's in our epic goodie bags.

 Pipsticks and Studio Wald

Pipsticks' brilliant stickers have been bringing us joy since we started stocking them earlier this year. All the goodie bags will receive a Petite Pro pack with several sheets of their awesome stickers inside, and mega bags will also have a trio of their excellent Traveller notebooks. 

Studio Wald make gorgeous flower presses (don't miss our exclusive one launching as part of our 10th birthday collection) and stationery with nature-inspired illustrated covers. Mega bags have weekly planner notepads, while goodie bags have lovely notebooks or recipe planners. 

Main Story Punchy Mimi Poppy

Main Story are our go-to for the best quality wardrobe essentials: the coolest oversized cuts in dreamy colour palettes and prints. Mega bags and selected goodie bags contain pairs of their excellent socks.

Punchy drinks are premium low-calorie soft drinks, mixed with feel-good flavours, all-natural ingredients and a splash of Vitamin D. And the cans are so pretty! All 60 goodie bags contain a can of delicious sparkling Punchy drink in either Blood Orange, Bitters & Cardamom; Cucumber, Yuzu & Rosemary or Peach, Ginger & Chai.

Mimi & Lula is the best for pretty hair accessories, bags and darling dress-up. We have a selection of gorgeous hair bow clips and pom pom hair elastics in our mega bags and selected goodie bags.

Poppy & Pout's all-natural lip balms come in gorgeous, plastic-free cardboard tubes. We're excited to have restocked the best-selling lip balms you already love, plus a new kids' range and fun Birthday Cake Confetti flavours. Goodie bags will each have a lip balm, while mega bags will have a set of three each!

Rumble Noted Ooly

Rumble Cards' colourful and fun greetings cards have been flying out all year. We love these brilliant Birthday Boogie and Happy Birthday cards, added to all the goodie bags. 

Noted's sweet flowering fortunes make gorgeous little stocking fillers. Inside, there's a paper fortune and seeds to sew. So fun!

Ooly's dreamy rainbow stationery is a knockout gift for kids, teens and adults. All our goodie bags will contain TWO packets of fun scented stickers and a Bamboo Brights highlighter set. So great!

LPBD Djeco Mini Rodini

We love the Little People Big Dreams series of inspiring little autobiographies of famous people past and present. Brilliant gifts! Quarto have given us 10 of the latest titles (Freddie Mercury, Leo Messi, Princess Diana, Steve Irwin and Lewis Hamilton) for our mega bags. 

French brand Djeco make the most wonderful toys, crafts and accessories for kids and babies. Truly something for everyone! This year, all our goodie bags will contain two sets of these super-fun face stickers.

Swedish clothing faves Mini Rodini are one of the first ever clothing brands we stocked and we love them to this day! Ethically made, organic fabrics and the most fun prints. We have their iconic panther caps, fun socks and veggie-print notebooks to give away.

Crispin Finn YD Dook

We love Crispin Finn's stylish red, blue and white designs on their brilliant cards and stationery. Get your packing lists locked down with these excellent notepads and say 'Ciao' with the brilliant cards. 

We're so excited for our Young Double collab collection of exclusive tees. Mega bags will receive these fun holographic stickers, too. 

Dook's award-winning salt soaps and bath salts are handmade in small batches in Edinburgh and are the best treat for yourself or a pal. Mega bags will receive either a soap or a tin of bath salts. 

Konges Silly Silas Moulin Roty

Danish brand Konges Sløjd make the dreamiest clothing (think super-pretty party dresses and gorgeous knits), home decor, accessories and toys. We have a host of darling things for our goodie bags, including building blocks, pacifiers, muslin cloths, teethers and toys. 

The cutest tights ever! Silly Silas make the iconic tights with braces in beautiful warm tones, for the sweetest baby and toddler outfits around. Mega bags have a pair of tights each! 

How sweet are these little rabbits for our mega bags! We love French toymakers Moulin Roty for their brilliant stocking fillers and fun toys.

Hey Yum Up Up

Hey Yum are redefining candy with their organic sweets infused with fruit – seriously delicious! Goodie bags all have a 

Up Up use the world's first 100% slave-free cocoa (certified by to make outstanding, fully traceable, single-estate chocolate in Leith, Scotland. Not only that, the chocolate is amazing and the packaging is so good. Mega bags contain a divine chunky milk chocolate bar to treat yourself.

Coco make wonderful chocolates and sweets, and collaborate with artists to create their outstanding wrappers. 

Otherly's gorgeous chocolate is made from oat milk for a plant-based, vegan treat. Goodie bags have either a mini Otherly bar or a mini Coco bar.


Apolina Wolfnoodle Marvling

We know that you love Apolina as much as we do, so it's a delight to have these special Apolina shorts to add to our mega bags and selected goodie bags. Plus, there are charming Apolina x Polka Dot Club trousers, for the best-dressed dolls in town!

Wolfnoodle's gloriously bright and joyful illustrations work so brilliantly on her A4 prints. Sammy has given us prints for the mega bags. Don't miss our exclusive collab print for our 10th birthday too: a "Gateau" cake print! 

Marvling Bros make sweet matchbox gifts which are wonderful stocking fillers or little gifts. We stock the super-cute mini cross-stitch kits and pocket pal animals. Mega bags and selected goodie bags will have this darling 'Little Hug in a Matchbox' gifts.

LKP Blanka Titlee

Major treats from our friends at Laurence King Publishing! Mega bags include the firm family favourite: I Saw It First: Ocean games, while goodie bags contain either The A-Z Of Cats feline-shaped jigsaw puzzle, The Infinite Maze or Teach Yourself Dog card game.

Blanka soaps are small-batch natural soaps, made by hand in Brighton using traditional methods. These artisan soaps are moisturising, nourishing and smell amazing! We are thrilled to have collaborated with Blanka on our own soaps for our 10th birthday collection.

Paris brand, Titlee jewellery is beautifully delicate and handcrafted from gold-plated brass and coloured enamel charms. There are gorgeous fox and bear necklaces in our mega bags and selected goodie bags will also receive a lovely bracelet or necklace.


Bobo Plan Toys

Bobo Choses has been a mainstay at Scout & Co for so long now, and we dearly love their playful clothing for kids and adults. We're excited to include the AW23 'Up Is Down' collection's Petit Book in our mega bags, and totes, stickers and patches in all 60 bags.

Ethically and sustainably made Plan Toys wooden toys are a surefire winner. We have amazing My First Calendars in the mega bags, while selected goodie bags will receive a Punchy & Drop wooden game. 

Magic Cat Hot tea Mama Herboo


Magic Cat Publishing wow us every year with their wonderfully eclectic books for kids of all ages, from fairies and dragons to knots, nature stories and the nostalgic Brown Bear Wood series. There are lovely toddler books in all the goodie bags, and sweet tea towels in the mega bags.

Hot Tea Mama's award-winning, delicious teas are made to support better periods, pregnancy, motherhood and menopause – there's a tea for every stage of your life. We have 'Get Up And Glow' full-size boxes in the mega bags and samples for everyone.

Herboo's super-giftable seed packets are beautifully designed with a garden full of flowers and plants to choose from and grow yourself. We're super excited to have worked on an exclusive sunflower seeds packet in our 10th birthday exclusives collection: our goodie bags will have one each, too!


Nosy Crow, Questioneers, Tiny Cottons


Nosy Crow have contributed an amazing selection of board books and chapter books, plus A Whale Of A Time tote bags to celebrate the excellent new funny poems anthology.

Abrams & Chronicle's Questioneers series of picture and chapter books by Andrea Beaty is brilliant! There are fun badges and bookmarks in the goodie bags, too.

Spanish brand Tiny Cottons' clothing for kids and women is a delight. Mega bags have super-cute bear hair clips and stickers for goodie bags.