Apolina - Esther dress - Quilt calico blue pebble

Apolina is a modern embroidered children's clothing brand: exciting yet nostalgic, with longevity and a sense of craft. Designed in England, but inspired by travel, traditional handicrafts and the natural world, the collection's beautiful dresses, blouses and shorts have relaxed silhouettes so children are comfortable and can play freely. Apolina hope each piece will be passed down to younger siblings, then kept by mothers as a reminder of cherished childhood memories, and passed to grandchildren as a future heirloom.

The AW25 collection is inspired by traditional English village life – a rural mood inspired by the work of local artists, Edward Bawden, Eric Ravilious and the Great Bardfield artists’ community of the 1930s - 70s. With nature, colour and traditional English farming smocks as a starting point, the collection brings in a Swedish folk art letters influence, too. Expect intricate hand smocking, naive embroidery motifs and pops of bright jewel tones alongside Apolina’s signature natural palette.