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Happy 13th birthday to us!

By Nicky Westbury  •   8 minute read

Happy 13th birthday to us!

Wow! This year is Scout & Co's 13th birthday… I can hardly believe it: a teenager! What a great milestone to reach as an indie business. Thank you to the best team ever who makes it happen: Barry, Sharon, Claire and Matilda (and Kath: miss you this birthday!).

And the hugest thanks to all our brilliant customers for shopping and spreading the word about Scout & Co, you're the best. 

Of course, Scout & Co birthdays mean that we're sharing the love (and the gifts) with 20% off nearly everything* for 13 days… AND the return of our famously glorious birthday goodie bags. (Thank you to my daughter Matilda for helping to pack these!)

Here's our birthday offers:

Get 20% off nearly everything!
Use promo code: LUCKY13 until midnight on 9th November 2026

Get 15% off and a super-special goodie bag (worth over £320)
Only 10 available. Spend over £495 (before discount) and use promo code: 13SUPER

Get 15% off and a goodie bag (worth over £170)
Only 50 available. Spend over £250 (before discount) and use promo code: 13GOODIE

Get 15% off and a mystery treat bag (worth over £50)
Only 24 available. Spend over £120 (before discount) and use promo code: 13TREAT

SHOP THE BIRTHDAY SALE HERE

THE RULES:

* Discount valid only on items in this collection. Excludes bundles, Apolina.

1. One super bag / goodie bag / treat bag may be claimed per person. 

2. The goodie bags are heavy, so sadly they're for UK orders only. Everyone can get 20% off though! 

3. If you return your order, we ask that you return the goodie bag too, so that we can gift it to another customer.

4. If any of the 13SUPER, 13GOODIE or 13TREAT codes don't work, it means those goodie bags have all been claimed. But you can still enjoy 20% off our site with code LUCKY13.

5. Our birthday promo is only valid on new orders and not in conjunction with any other promo codes or discounts including Rewards Club. Valid until midnight 9th November 2026.

Huge, huge thanks to our wonderful brands and friends for contributing all these gorgeous things to our goodie bags. You're the absolute best and we love working with you! 

See what's in the incredible goodie bags this year!

10 SUPER-SPECIAL GOODIE BAGS (WORTH OVER £320)

Egg Press Foldeeo set (notebook, pencil and stickers) and sticker, Mini Rodini tote bag, Osmology by Aery candle, Odd Goose notebook, Le Bon Shoppe socks, Oh Flossy nail polishes set, Sam & Julia stickers and mini clogs, Muurla Moomin felt coasters, Lovely Skincare lip balm, Klue socks, Maileg poster, Hindbag keychain, Sweet Bee Organics Sweet Sleep Magnesium Butter, Magic Cat Publishing book, Bobo Choses Petit book, Konges Sløjd tattoos set, Studio Boketto card, four Wrap cards, Dog Spotter or Cat Spotter game from Quarto publishing, Suatelier stickers from Stone Marketing, Djeco sticker sets, Studio Wald meal planning notepad, Love Cocoa mini chocolate bar, Pipsticks vinyl sticker, Kknekki hair band, Winona Irene hair clip, Tiny Cottons mug or hair clips, Ooly paint-by-numbers set, blueberry scented pencils and mini highlighters. Contents will vary.

50 GOODIE BAGS (WORTH OVER £180)

Goodie bags contents: Bobo Choses socks, Studio Wald notepad folder or meal planning notepad, two Djeco sticker sets, Le Bon Shoppe socks or a selection from Egg Press (postcard calendar, pen pal kit and notebook), Mini Rodini patches, Oh Flossy lip gloss, Sam & Julia stickers and mini clogs, Muurla Moomin felt coasters, four Wrap cards, Wolfnoodle print or Maileg poster or Aery candle or Candylab toy car, Egg Press sticker, Konges Sløjd tattoos or nail polish, Studio Boketto card, Suatelier stickers from Stone Marketing, Seed & Bean chocolate bar and Coco mini chocolate bar, Pipsticks vinyl sticker, Kknekki hair band, Folia googly eye stickers, Tiny Cottons hair clips, tattoos, stickers or keyring, brilliant book, Ooly paint-by-numbers set, blueberry scented pencils and mini highlighters, Hanna Sager Forsberg print. Contents will vary. 

Now for a closer look at all the gorgeous treats inside the bags!

We've just welcomed Egg Press to Scout & Co. This Portland stationery brand makes brilliant letterpress cards and stationery. Super-Special bags will have one of their ace Foldeeos (a folder stashing a notebook, stickers and pencil), while selected goodie bags will receive one of their awesome tear-off postcard calendars, notebooks or Write Me Back pen pal kits (bring back snail mail!)

Sam & Julia and The Mouse Mansion are the cutest toys: a charming miniature world with soft toy mice, rooms and furniture.  All our Goodie bags and Super Special bags have Sam & Julia sticker sheets and one of their Mini matchboxes containing adorable tiny wooden clogs (perfect as they're from the Netherlands).


Australian brand Oh Flossy make lovely organic play make-up and face paints for kids, plus brilliant tween-friendly skincare with no nasties. Our Super-Special bags contain a set of three nail polishes, while Goodie Bags each have a Cotton Candy lip gloss. 

We're thrilled to have Sweet Bee Organics in our Super-Special bags this year. Their Sweet Sleep Magnesium Butter is so good! Massage it into your feet for a relaxing bedtime routine and a restful night's sleep. It can be used from age 6m too, so it's brilliant for all the family.  

French brand Hindbag make super-nice bags and accessories ethically and responsibly - working with an Indian NGO to help emancipate disadvantaged women in Delhi. We love their canvas cross-body bags, coin purses, backpacks and more. Super-Special Bags will each have a Come mini bag keychain.

Folia make brilliant, well-priced craft kits and art supplies. This year, Goodie Bags have super-fun googly eye stickers. 


We love Muurla's gorgeous Moomin range of enamel cups, Christmas glass baubles, kitchenware and tins. Super-Special and Goodie bags all contain lovely Moomin felt coasters. 

Who doesn't love stickers!? We especially love Suatelier stickers from South Korea. These charming, delicate sticker sheets are brilliant for stationery lovers and journal fans. All our Super-Special and Goodie bags will have a Suatelier sticker sheet: thanks to Stone Marketing who also supply us with other brilliant Japanese stationery (Penco, Midori, New Retro…)

Studio Wald make wonderful flower presses (such a gorgeous gift for nature lovers – don't miss the sweet keychain version too) and lovely stationery. We're so happy to have notebook folders and meal plan notepads in our Goodie bags and Super-Special bags.

We love French brand Klue's excellent glitter socks and vintage athletics-inspired sports socks. The perfect finishing touch to your outfit! Super Special bags each have a pair of glittery socks. So nice!

New to us for 2026, Odd Goose hand-make their beautiful stationery (notebooks, creative pads, pencils and more) in Bath. Super-Special bags each contain one of their gorgeous Goose flip notebooks with lovely bright colour covers.

Danish brand Konges Slojd make the sweetest knits, epic party dresses, lovely toys and more. This year, our Super-Special and Goodie bags contain temporary tattoo sheets or cute nail polishes. 

Le Bon Shoppe socks forever! We love this LA brand for elevated wardrobe staples we wear ALL the time: Arc pants, Balloon pants, tees and sweats… Super Special bags and selected Goodie bags have a pair of Le Bon Shoppe socks. 

Pipsticks make super-fun stickers that we love to collect. All our goodie bags have a vinyl sticker each - perfect for decorating laptops, phones, water bottles…

Made Uncommon make delicious chocolates (including UP UP and Otherly, returning to Scout & Co soon). Super-Special bags have mini Love Cocoa bars, while Goodie Bags have those AND Seed and Bean bars! 

Osmology by Aery create glorious home fragrances, from scented candles and pulse point oils to hand creams and hand washes. We have gorgeous Osmology candles in our Super Special bags this year. 

Studio Boketto make brilliant cards… and owners Olivia and Mickey are great people too! They've kindly given us cards for all 60 goodie bags. 

Bon Dep's Kknekki hair bands are the best. Loved by you (and Erling Haaland!), Kknekki is a huge hit at Scout & Co. These excellent snag-free, woven hairbands come in lots of gorgeous colours and look brilliant worn as bracelets too. All Super-Special and Goodie bags have one inside!

Iconic Spanish clothing brand, Bobo Choses is a perennial Scout & Co favourite. We're excited to be adding 'All About Monsters' Petit Books to Super-Special bags, while Goodie bags each have ace Bobo Choses children's socks or Petit Books.

Quarto is the publishing house behind some of our favourite imprints for kids books, including Frances Lincoln and Wide Eyed Editions. This year's Super Special goodie bags have Kaddo's brilliant Dog Spotter or Cat Spotter games. So fun!

Maileg's darling, timeless soft toys are such a gorgeous gift for a child. We love how the mice and their adventures really encourage imaginative play, too. We have sweet Maileg Louimax posters for Super-Special bags and selected Goodie bags, too.

Djeco is our go-to for gifts with their unrivalled selection of toys, crafts and stationery for kids of all ages! All of our goodie bags this year contain two lovely sets of stickers.

Lovely Skincare hand-make super-nice, small batches of lip balms and skincare with delicious scents and fun packaging, in their studio in Sheffield. Super-Special bags each have a gorgeous Mango Sorbet lip balm.

Swedish brand Mini Rodini make super-fun, comfy organic clothing with playful prints and sustainably made… the ideal kids wardrobe! Super-Special bags have Velvet Worms tote bags and Goodie bags have football patches, all from their AW26 collection.

Magic Cat publishing make such beautifully designed and thoughtful books for children. Super-Special bags each have a lovely book from their collection. 

Wrap bring the fun with excellent cards and homewares (love the tea towels), plus an irresistible new selection of felt Christmas tree decorations. Love! Wrap have kindly given us four designs of cards for each of our goodie bags, hooray!

Winona Irene's gorgeous hair claws and clips make such brilliant accessories (and gifts!). This year, Super-Special bags will each have a hair clip. 

Ooly specialise in joyful, rainbow stationery. All goodie bags contain Blueberry scented pencils, Beary Sweet mini highlighters and a brilliant paint-by-numbers kit.

Spanish brand Tiny Cottons make lovely clothes for kids and babies, and we've adored stocking this Spanish brand for many years! We have a selection of mugs, keyrings, hair clips, tattoos and stickers in our goodie bags this year. 

Candylab make brilliant, collectible wooden toy cars and vans. We have a selection in our Super-Special bags and selected goodie bags, too. 

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